We all have those ‘moments’ when we add a funny status, add cool pictures and nobody seems to ‘Like’ them anymore, right?
Maybe it’s because your friends are not that active anymore? Maybe they didn’t see your new ads?
Nope! Blame Facebook!
First of all Facebook is keeping things from you! You firstly don’t see half of what is posted by your Facebook friends or on the pages and groups you follow.
When you make a post, status change or any other change – this only goes out to a small fraction of your friends!
If your friends ‘like or comment’ on your post then the posts will then be shown to more of your contacts but not all of them and then the ball continues in this way, therefore not sharing with everyone as you would expect!
If nobody engages in your post with a like or comment it basically stays there and the number of people reached is never revealed to you.
Not appearing on your news feed
Therefore in the long run, if you are not engaging in a post of a specific person or group/page it will effectively disappear in the long term from your news feed!
We’re wondering why we would have to engage just to get the information! I mean, we could like and be interested in something without ‘liking it or commenting’ right?
Facebook say that this is essential – we’re asking why?!
A teenager on Facebook (on average) has 300 friends and likes on average 40 pages therefore in essence with the approximate posts per day being on average 4,750,000,000 you would have to essentially like and comment on them all for them to continue to show on your news feed! Ridiculous!
So why do Facebook do this? TO MAKE MONEY!
Facebook use this ‘disappearing trend’ in order to make money!
HOW? Well, essentially when the posts begin to appear (especially by businesses and small group pages) it forces these businesses to have to advertise on Facebook in order for their page/s and posts to be seen!
As a business page owner, you will see the trend in people seeing your posts fading, take a look over the last year at all your posts and you will see that the number of people reached is lower than this time last year – SO UN-FAIR!
What about charity and non-profit pages?
So guys, do you agree with Facebook’s ethic?